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Online retail grows as cautious confidence returns

The first half of 2026 is showing us the early signs of a retail recovery. Online spending in the first half of 2026 was up 12% compared to the same period in 2025.

eCommerce Market Sentiments 2026

This year’s Market Sentiments report brings shopper and retailer research together into nine integrated insights. Each insight explores what’s changing, why it matters to your business, and what you can do to respond.

Taking on the grocery giants

The Kennerley Group and NZ Post

eCommerce Spotlight

Our regular and timely update on the latest numbers, trends and insights driving online spending.

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Online retail grows as cautious confidence returns

The first half of 2026 is showing us the early signs of a retail recovery. Online spending in the first half of 2026 was up 12% compared to the same period in 2025.

Growth shifts, favouring local retailers in 2025

2025 was the year online shopping evolved from being the convenient alternative to becoming an integral part of how Kiwi shoppers buy every day.

woman talking on her mobile in front of computer

Is strong growth signalling better times?

Kiwis spent $1.5 billion online in the first quarter of 2025 (Q1 2025), 7% more than the year before. With a number of positive trends, there is plenty for retailers to be optimistic about, though some uncertain still prevails.

Where did the lockdown spend go?

Regional spotlight

2022 eCommerce review

Adapting & learning

September 2020 shopping

Shoppers respond to tough conditions in Q4 2022

How are the sectors tracking through COVID-19?

Online’s big growth challenge

2020’s key trends

Q1 2023 - the economic cut back

COVID-19 drives online and local

Spotlight on Auckland

2021 - The year of opportunity

Q3 2023 - Shoppers' resilience shines in turbulent times

Q1 2022

Volume challenges

December 2020 spending

How online shoppers navigated 2023’s rough economic seas

Delivering experiences that matter

The biggest sales month

Exploring Q4 2020’s highs

The search for value continues

Lessons from COVID-19

2021’s seismic shopping shift

Looking back and forward with Trade Me

Online shoppers hunt for value amid tighter budgets in Q4 2023

Delivering for our customers

The biggest quarter

The BNPL juggernaut continues

Online shopping rises, spending stays steady

Event Day 2020 spotlight

The value of sales events

On our way to a record year 2021?

The staying power of online shopping

November 2020 spend volumes

The economic perspective

10 tips to make the most of Event Days

What made Q4 2024 a standout season for online shopping?

Shopper profiles 2020

Omicron bucks the trend

Effective online marketing thinking

Record transaction levels drive 2024’s online growth

Digital Boost

Buy Now Pay Later

Lessons from Event Days 2020

Is strong growth signalling better times?

Global hotspots

Growth in a recession

Q2 2022 - facing the economic reality

Growth shifts, favouring local retailers in 2025

Q1 21 numbers

Online marketplaces

Preparing for the big sales period ahead

Online retail grows as cautious confidence returns

Lockdown drives online highs

The rise and rise of online

The start of a new era?

What do the experts think?

Ready for peak 2020?

Kiwis spend big but with caution

Market Sentiments Report & The Full Download

Our annual deep-dive into all the key online shopping numbers, trends and insights, and what they mean for your business is coming. Sign up now to get your copy as soon as it's out.

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eCommerce Market Sentiments 2025

Our annual look at how online retailers and shoppers saw the last year and what they are expecting and prioritising in the year ahead.

The Full Download 2020

The Full Download 2021

The Full Download 2019

The Full Download 2018

eCommerce Market Sentiments Report 2022

eCommerce Market Sentiments Report 2023

eCommerce Market Sentiments Report 2024 Download

eCommerce Market Sentiments 2025

eCommerce Market Sentiments 2026

Tools & Resources

A range of interesting and useful tools and resources to help you and your business grow.

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Peak 25 insights to drive Peak 26 success

Every year, the final quarter (Q4) – from Labour Weekend through to year end – is the most important trading period for most retailers. Kiwi shopper habits have continued to evolve with the economic conditions of recent years, and Peak 2025 was no exception.

Online shopping insights to drive growth in uncertain times

In this webinar, NZ Post's Chris Wong and PHD's Ed Sherban explore the latest online shopping trends and discuss the practical decisions businesses are making to drive growth in uncertain times. Watch the recording to hear expert perspectives, real-world examples and actionable ideas you can apply to your business today.