Digital Boost

The Government’s digital initiative – Digital Boost – was launched to help Kiwi businesses adapt to, and benefit from, continual advances in technology.

MBIE’s Lisa Casagranda, Director of Better for Business, talks to us about Digital Boost, what they found when they researched over 2200 Kiwi businesses and the tools and support Digital Boost offer retailers to grow their business.

Content type
Latest eCommerce Insights
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Record transaction levels drive 2024’s online growth

Kiwi shoppers spent over $6.09b online in 2024, 5% more than they spent online in 2023. Online grew despite tough economic conditions which saw overall retail spending down 1.7%.
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What made Q4 2024 a standout season for online shopping?

Online shoppers spent $1.73 billion in Q4 2024, up 9% on Q4 2023. The quarter’s spending peak was not only higher than last year, but held up longer, adding to a strong quarterly performance.