Lessons from COVID-19

Au Natural Skinfood is an innovative Kiwi e-tailer with great Manuka based products and an excellent sustainability story. COVID-19 has driven a rethink of some aspects of their business. Founder, Tracy Ahern tells us how they’ve adapted to find new markets, deliver to customers and to keep growing internationally in a tough health and beauty sector.
 

Content type
Latest eCommerce Insights
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Record transaction levels drive 2024’s online growth

Kiwi shoppers spent over $6.09b online in 2024, 5% more than they spent online in 2023. Online grew despite tough economic conditions which saw overall retail spending down 1.7%.
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What made Q4 2024 a standout season for online shopping?

Online shoppers spent $1.73 billion in Q4 2024, up 9% on Q4 2023. The quarter’s spending peak was not only higher than last year, but held up longer, adding to a strong quarterly performance.