Prof. Jonathan Elms from Massey University Business School shares his thought on how COVID has changed the online world, why and what retailers can do to capitalise on the new opportunities.
Peak 25 insights to drive Peak 26 success
Every year, the final quarter (Q4) – from Labour Weekend through to year end – is the most important trading period for most retailers. Kiwi shopper habits have continued to evolve with the economic conditions of recent years, and Peak 2025 was no exception.
