Watch the webinar on demand
Growth isn't about doing everything. It's about making the right calls.
Online retailers are navigating rising costs, changing customer expectations, increasing competition and the growing influence of AI. So where should you focus next?
In this webinar, NZ Post's Chris Wong and PHD's Ed Sherban explore the latest online shopping trends and discuss the practical decisions businesses are making to drive growth in uncertain times.
Watch the recording to hear expert perspectives, real-world examples and actionable ideas you can apply to your business today.
What you'll learn
Drawing on insights from the latest eCommerce Market Sentiments Report, this session explores the trends shaping online retail and the opportunities businesses should be prioritising.
Make your value obvious
Shoppers are looking beyond price alone. Learn how delivery, returns, convenience, trust and the overall customer experience contribute to how customers define value.
Make trust visible
Trust has become one of the biggest drivers of purchase decisions. Discover why shoppers are spending more time researching retailers and what businesses can do to build confidence throughout the buying journey.
Make sure you can be found
AI is becoming a new discovery channel for shoppers. Learn how search behaviour is changing and what businesses need to consider to improve visibility as AI becomes a bigger part of the customer journey.
Key discussion topics
During the webinar, our panel tackles some of the biggest questions facing retailers today:
- Is discounting still working, or are retailers becoming too reliant on it?
- What does value really mean to today's shoppers?
- Is trust a competitive advantage or simply the minimum expectation?
- How is AI changing the way customers discover and evaluate brands?
- What practical steps can businesses take to improve their visibility in AI-powered search experiences?
- Where should retailers focus their investment for the greatest impact?
Meet the speakers
Chris Wong
GM Business, NZ Post
Chris shares insights from NZ Post's latest eCommerce Market Sentiments Report, covering changing shopper behaviour, spending trends, trust and the opportunities businesses should be focusing on right now.
Ed Sherban
SEO Director, PHD
Ed provides expert perspectives on search, digital discovery and AI, helping businesses understand how customers are finding and choosing brands in an evolving online landscape.
Debbie Allen
Head of Sales, NZ Post
Debbie facilitates the discussion, guiding a practical conversation focused on the challenges and opportunities facing retailers today.
Download the latest eCommerce Market Sentiments Report
Looking for more insights?
Explore the latest findings on shopper behaviour, retail trends and business priorities to help inform your next move.
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