The Full Download 2021

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping. We focus on the key trends and changes to consumer behaviour that drove growth across all sectors in 2020. On top of in-depth shopping data, we also provide a number of articles and features to arm you – the online retailer - with the tools and insights to help you grow your eCommerce business.

Annual eCommerce Review

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Q1 2024 - The search for value continues

The search for value continues Kiwis spent $1.39 billion online in the Q1 2024, up 2% on Q1 2023. Online’s continued growth this quarter was driven by 19% more online transactions than the year before.
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Q1 2023 - the economic cut back

A review of online shopping numbers and trends in the first quarter of 2023, exploring the impact that tough economic conditions had on shopping behaviour.