Looking back and forward with Trade Me

As New Zealand’s largest online marketplace, Trade Me has a big influence on the trends that shape online shopping in New Zealand. They are also impacted by those external impacts – like a global pandemic – that impact all retailers.

David Swift, Trade Me’s Global Sales Manager, tells us how the events of 2020 impacted them and he looks ahead at what 2021 could bring.

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Latest eCommerce Insights
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Record transaction levels drive 2024’s online growth

Kiwi shoppers spent over $6.09b online in 2024, 5% more than they spent online in 2023. Online grew despite tough economic conditions which saw overall retail spending down 1.7%.
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What made Q4 2024 a standout season for online shopping?

Online shoppers spent $1.73 billion in Q4 2024, up 9% on Q4 2023. The quarter’s spending peak was not only higher than last year, but held up longer, adding to a strong quarterly performance.