Shopper Insights

Shopper and retailer research, case studies and expert opinions on the state of online shopping 2022.

The relationship between COVID and online shopping took an unexpected turn in Q1 2022. What happened and why?

Learn how leading sports supplements provider, Sportsfuel have used sales events to drive customer acquisitions and grow existing customers.

See how big the numbers were this quarter and what drove them. Compare the year-to-date with last year and pre-Covid days.

We look back on 2020’s numbers and trends to help inform how retailers approach the big sales event season we’re expecting this November.

Is the Kiwi love affair with online shopping still growing? See how Q2 numbers look compared to 2020 and 2019.

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping.

What regions and demographics are spending the most? What are they buying?

Welcome to our third Full Download, our annual in-depth review of eCommerce in New Zealand. This time round we are focused on the retailer, highlighting the trends and the consumer behaviours that continued to drive their growth across all sectors in 2019.

In our second in-depth analysis into the state of eCommerce in New Zealand, we look at the changes in online shopping and consumer behaviour over 2018.