Online Shopping Trends

How big were the numbers? Was November bigger than what we saw in level 4 lockdown?

What drove September numbers? Local or international? Which sectors? Which regions?

Northland and Taranaki are both showing 40% plus growth in online shopping. How come? And what’s happening in the South Island?

Did the rise in alert levels accelerate the growth in online shopping or was it more of the same? How did their online spending patterns compare to the first lockdown? And to the rest of NZ?

First timers, repeat shoppers or a combination of both? Buying locally, globally or bulk? See all the trends through lockdowns.

Prof. Jonathan Elms from Massey University Business School talks to us about how COVID-19 has changed the online world and what that could mean for retailers.

New online shoppers are changing the landscape. See who they are and what they are buying.

Welcome to our third Full Download, our annual in-depth review of eCommerce in New Zealand. This time round we are focused on the retailer, highlighting the trends and the consumer behaviours that continued to drive their growth across all sectors in 2019.

In our second in-depth analysis into the state of eCommerce in New Zealand, we look at the changes in online shopping and consumer behaviour over 2018.

Our first Full Download review for 2017 provides a deep and forensic analysis into the state of eCommerce in New Zealand.