Online Shopping Trends

A review of online shopping numbers and trends in the first quarter of 2023, exploring the impact that tough economic conditions had on shopping behaviour.

A review of online shopping numbers and trends in the last quarter of 2022, exploring the impact the tough economic conditions had on shopping behaviour.

A summary all the big numbers, drivers and trends that shaped online shopping in 2022.

Kiwis embraced this November’s big online sales events – Click Frenzy, Singles’ Day, Black Friday, and Cyber Monday. While on the surface the numbers were impressive, the real story is the impact that tough economic conditions continue to have on how Kiwis spend.

All Q3 2022’s online sales numbers, trends and insights in our latest eCommerce Spotlight.

Have online shoppers returned to their pre-pandemic instore habits or is the economic situation reducing their ability to spend?

The relationship between COVID and online shopping took an unexpected turn in Q1 2022. What happened and why?

Kiwis spent more than $2.2 billion on online shopping in Q1 2022. What drove their shopping behaviours?

See how big the numbers were in Q4 2021 and what drove them, and how this spending compares to 2020’s Q4.

Find out what drove this year’s growth including the sectors, regions and age-groups that saw the biggest rises.