Data Analysis

See how big the numbers were this quarter and what drove them. Compare the year-to-date with last year and pre-Covid days.

We look back on 2020’s numbers and trends to help inform how retailers approach the big sales event season we’re expecting this November.

Is the Kiwi love affair with online shopping still growing? See how Q2 numbers look compared to 2020 and 2019.

See what’s driving exponential growth and whether BNPL is delivering the benefits it promises for retailers.

We look at the key moments retailers need to focus on for a great delivery experience.

Welcome to The Full Download 2021, our annual in-depth review of eCommerce in New Zealand. With the emergence of Covid, 2020 was a watershed year for online shopping.

Has the sales momentum of 2020 continued in 2021? If so, what’s driving it?

Did singles Day, Black Friday, Cyber Monday and Christmas all add up to the biggest shopping quarter ever?

Did we go instore or online for Christmas? Are the Boxing Day sales still a big deal?

Lockdowns drove many new shoppers online in 2020. Who were they? What did they buy? What were the key trends?