Data Analysis

What regions and demographics are spending the most? What are they buying?

How big were the numbers? Was November bigger than what we saw in level 4 lockdown?

Looking at each of the three event days, we highlight the key numbers and trends for each.

What drove September numbers? Local or international? Which sectors? Which regions?

Northland and Taranaki are both showing 40% plus growth in online shopping. How come? And what’s happening in the South Island?

Online sales through Black Friday, Cyber Monday, Singles Week, leading into Christmas, usually see a big spike. What can we expect this year?

Did the rise in alert levels accelerate the growth in online shopping or was it more of the same? How did their online spending patterns compare to the first lockdown? And to the rest of NZ?

See who's flocking to Marketplaces in 2020 and why.

BNPL is growing fast in 2020. See who’s signing up.

First timers, repeat shoppers or a combination of both? Buying locally, globally or bulk? See all the trends through lockdowns.